Decoding China

Guidance for European Start-ups, Scale-ups and SMEs

InnoEU Tech Bridge in cooperation with Humboldt Tech Bridge organizes regular seminars tailored for European entrepreneurs to better understand Asian markets. On 26-Nov-2020, we hosted a webinar to provide a holistic overview of relevant topics for start-ups before entering the Chinese market.

We invited leading experts in their field to give hands-on advice. The 2-hours session covered a Chinese perspective on innovative European start-ups, best practices of a successful start-up in China, intercultural communication between Europeans and Chinese and Intellectual Property Protection of innovations in China.